No wonder PDs fight sales departments – the spots are usually terrible. Does everybody understand? THIS is what separates us from the riff-raff of media. THIS is where The Rubber Meets the Road. THIS is where we win or lose. Take a listen. Download them – Use them. Here's the Hot Ones now.

Station Created

Defying the idea that "we're not good at creative", these were all created in stations – mostly mid-size, smaller markets. Why large market stations don't have a complete Commercial Creative Department confounds all logic. We leave millions of new revenue on the table. Here are some spots that brought large revenue not depending on rate or ratings. Enjoy.

• Cat in a Dryer – Portland Area Radio Council
• Snow Down the Crack – Gordo's Snowboard Store

Agency Created

Some agency people get radio. Here's some of the best, including RAB Mercury Award Winners.

• Lip Ring – UTA
• Beethoven – St. Louis Symphony
• Hannibal – Hollywood Video
• Mother's Day – Chevy's

Dick Orkin

It just doesn't get any better than this. Dick Orkin and Radio have loved each other for more than 30 years. His new material today is more current than ever. Listen for the Orkin Formula for a good spot:

1. He grabs the listener in the first 10 seconds.
2. A Story – always a story. All of these are based on some real–life incident, then made a bit bizarre.
3. Self-Deprecating. A mistake, a foul-up, something gone wrong.
4. Savor these . . .

• Big Mistake – Capital City Airport
• Wrong Bus – Minit Lube
• Wrong Kid – Boston Market

Note: These commercials are sometimes more entertaining than the programming surrounding them. For a PD, it's like having another minute of good TSL content.

Got a "Hot" Spot?

Did the job for a client, or you're just proud of it? Send it to us. We'd love to feature it.

Contact Taz

Phone: (480) 970-4200 | Fax: (480) 699-2112
E-mail: taz@tazmedia.com