New Developments and Innovations in Radio Sales

• Fewer Clients. Mom & Pop are gone. Main Street is gone and there are no Decision Makers at the Mall or at any of the Fast Foods in town. Wal-Mart's not seeing Local Radio Reps today. Your "local" bank is now owned by some guys in a country with a name that's all consonants.
• More Competition. Forget XM & Sirius. Do you know there'a a company selling advertising on the side of local Fire Trucks and School Buses? And profitably? Do you know that some Texas high school athletic departments have their own Media Sales Team?
• Everybody's Out of Time. That client doesn't have time for a 30-minute CNA anymore. Got all that?

Our Motto: "In Confusion, There is Profit."

We present a day of "How'd the Economy get this way, Where's it going, and How we can get in front of it." More new ideas than they can copy or use. But enough to get AE's and Managers all fired up and excited about the opportunitites for plain, old–fashioned RADIO in the next five years.

Sales Management 101

There's SALES Training on every corner – but NO formal Management Training. We've been doing it for almost a decade. We were commissioned by RAB to conduct Management and Sales Management Workshops under their banner.

NTR? What's that?

Everybody has a different definition. No matter if you call it Non-Spot, Incremental or NTR, it's all basically the same - sales that add some Qualitative value to the schedule. It's a day of ideas.

Prospecting

Your reps face more competition for the prospects attention than ever before. How to Cut Through the newly developed clients' Wall of Cynicism, Suspicion and Time Deprivation.

Call Reluctance

The 12 Steps of Overcoming the CR Demon. They'll never forget it.

Presentations

The One-Sheet is over. The "Sizzle" has become "The Steak". How presentations themselves can add value to the station and the schedule.

Price Objections

First, know that an Objection is a Buying Signal - they're paying attention. Now the job is to turn the Return on Value Perception.

Contact Taz

Phone: (480) 970-4200 | Fax: (480) 699-2112
Email: taz@tazmedia.com