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How You Can Make More Money from Your Website
Than You Ever Thought Possible |
Jim Taszarek presents:
WebCamp
October 27-29, 2006
Millennium Resort at McCormick Ranch
Scottsdale, Arizona
It's just like the successful series of Managers' Bootcamps -
for Managers about Sales Management -
but this one is focused on Website Selling. It examines every successful Radio/Web sales idea we've found; how to package your Website, how to price it, how to create killer promotions - but most of all,
how to generate more significant Local revenue than ever thought possible.
- We're serious about making you money.
- We've timed it for your 2007 planning and budgeting.
- You can plan an entire year of promotions and billing.
- Guaranteed Over & Above New Business
- You'll get TWENTY HOURS of non-stop learning & sharing.
- Our class size is limited to 40 so everybody gets personal attention.
- You'll get all the notebooks, the entire presentation, template software
- Expert Guests - you'll work with them one-on-one
- But most of all - great new ideas producing New Business within days.
In the next few years Old-fashioned won't be dictated by age - but how a person grasps the high-speed changes in the tech revolution. Those who jump on the Web earliest will be in demand - they can name their price for years to come. Those who don't will be left behind. It's happening already.
JUST THE STARTING LIST OF SUBJECTS WE'LL COVER
- The Five Biggest Mistakes stations make with their websites - that slow revenue growth and leave big money on the table.
- Five New Ways to Package It. (No, you don't need big traffic numbers.)
- Four Distinct Pricing Models. (You don't need to Cost Justify it.)
- The End of the Unit Rate. (Packaging with Budgets.)
- How to Not make live calls - sell the site Online!
- How to Present It. Supply & Demand - now on Your Side
- The Virtual Receptionist - every spot on-air - also on your website.
- How the term "Prospecting" changes with the Web. It's easier.
- You're in the Eastern Time Zone, the buyer is in the Pacific Time Zone. No problem. In fact, this might produce more.
- How to Create Simple, Homemade Web Sales Products - that produce revenue in days.
"It's not competitors keeping us from bigger web
revenue - it's us!"
Big Internal Sales Barriers:
- Corporate won't let us touch the site.
- Our IT guy says we can't change the site - and even if we could - it'd take six weeks.
- Accounting doesn't know what to do with it.
- We can't get past giving it away as Value Added.
- It will distract us from selling spots
- We don't have enough Hits, or Page Visits to compete.
- Our Veteran AEs with the Big Lists aren't into it.
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THE WEB IS THE MOST PROMISING SOURCE OF LOCAL NEW BUSINESS THAT WE'VE EVER SEEN
- and it blends perfectly with Radio sales. We'll show you how to tap into this new billing treasure.
How do we price our Websites? Metrics? Hits, Visits, Page Views, Clicks? Sure you can price it that way if you want your site to be another commodity.
But if you want real money – there’s many more pricing opportunities.
Learn what’s working better than any of the above.
We'll show you . . .
- Who are the NEW prospects for web ads?
- On-Air and Web - how to tie them together for profit.
- Who to hire to run it. And who NOT to hire.
- How to get Sales Staff buy in and
- Success Stories by the dozens.
What's a Meta-Tag? And should I care?
Sure, we'll give you the The Basic Website Glossary
and how to speak "Web,"
but this isn't about Technology. It's about Selling.
Management Stuff We'll Fix
- How do we commission web sales?
- Is it NTR or Non-spot or what?
- It's an "Accounting Nightmare."
- When we're recruiting a new salesperson always find out . . . .
- Our Veterans won't get into it . . .
- The Home Office won't let us . . . .
You've been waiting for this one.
2 1/2 full days of answers, solutions, and opportunities
| Do you ever say, "I HATE our website?" Everybody hates their website - especially the minute it's "finished." But it's never finished. We're in the New World of Permanent Beta. The New Economy keeps changing in order to respond to every new emerging opportunity. So the question is: How do we systematize this ongoing process of change. |
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If you do it for real, you can do it Virtually - on the Web
- Expos
- Remotes
- Concerts
- Ticket Stops
- Charity Drives
- The At-Work-Network on Steroids. For Real.
- Beauty Contests, Baby Contests, Ugliest Car Contests, on and on. A goldmine.
Who Should Attend?
Ans: Anybody Managing REVENUE.
Tuition: $1650. YOU'LL RECEIVE:
- Sixty-Days, one-on-one follow-up with Taz to implement the programs you'll see at Web Camp.
- Study Guide & CD of the Entire Workshop.
- Meals. Three Breakfasts, Three Lunches, a Group Dinner and all-day refreshments.
- One-on-one time with Guest Experts in Design & Database Management.
- Sample Web Product Templates
- Template Sales Kits
- More New Revenue Ideas than you'll find from any other source.
- Twenty-Hours of Class, Sharing & Discussion with more great ideas.
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